BRAND SPOTLIGHT: Fred Perry

If there’s one brand that has effortlessly straddled the line between sport, subculture, and timeless style, it’s Fred Perry. From its roots on the tennis courts to its influence on British youth culture, Fred Perry is more than just a fashion label—it’s an institution. Owning one of their iconic polos is like owning a piece of history. The collections transcend generations and connect subcultures worldwide. 

Fred Perry was a real guy, and an absolute legend at that. Born in 1909, Perry was a three-time Wimbledon Champion and the first player to ever win a Career Grand Slam. He wasn’t just winning on the court—he had style, charisma, and a rebellious streak, which would go on to define the brand that bears his name.

In the late 1940s, Fred Perry teamed up with Austrian footballer-turned-businessman Tibby Wegner to create the first sweatband. It was an instant hit, and the duo quickly turned their sights to a bigger project: a lightweight, stylish, and functional tennis shirt.

In 1952, the first Fred Perry polo was born. The white pique cotton shirt, adorned with the Laurel Wreath Logo (inspired by Wimbledon’s traditional symbol), became an instant classic. But it wasn’t just for tennis players—it was soon adopted by the coolest youth movements in Britain.

While the iconic polo started on the court, it quickly made its way into the streets. By the late ‘50s and early ‘60s, the emerging Mod scene in Britain latched onto it as a staple. It was clean, sharp, and effortlessly stylish—everything the Mods were about.

Then came the skinheads of the late ‘60s, who adopted Fred Perry as part of their uniform. In the ‘70s and ‘80s, it was embraced by punk rockers, ska enthusiasts, and Britpop kids. The beauty of the brand is that it never belonged to just one group—it evolved, adapted, and remained a symbol of rebellion throughout the decades.

Even today, Fred Perry maintains its place in both mainstream fashion and niche subcultures. Whether you’re at a gig, a football match, or just grabbing a coffee in Soho, you’ll see someone rocking the laurel wreath with confidence.

So, why does Fred Perry have this lasting appeal while so many other brands come and go? It’s timeless and understated, never relying on flashy logos or over-the-top designs. Quality, and that perfect blend of sportswear and smart casual make it a wardrobe staple. You can throw on one of their polo tees with jeans and sneakers or pair it with tailored trousers and loafers—it always works.

Beyond aesthetics, their collections are built to last. There’s a reason vintage pieces are still floating around thrift shops looking brand new. Their polos and jackets are made with durable, high-quality materials that age beautifully. Unlike brands that force a connection with music, art, or subculture, Fred Perry’s history is the real deal. It never had to chase credibility, it just came naturally.

Beyond being an icon of style, Fred Perry has made strides in sustainability. They’ve been working on reducing their environmental impact by introducing organic cotton into their polo shirt range and using recycled polyester where possible. They’ve partnered with factories that emphasize ethical labor practices and reduce waste. To ensure longevity, they encourage customers to extend the lifespan of their pieces rather than treating them as disposable fashion.

This commitment to sustainability means that when you invest in Fred Perry, you’re also investing in the future of our planet.

If you appreciate well-made, stylish menswear that carries a deep history, Fred Perry is a no-brainer. Their timeless pieces make you look put together without even trying. It’s versatile, working effortlessly in both casual and more refined settings. Ultimately, you’re not just buying a shirt; you’re buying into decades of cultural significance.

Fred Perry isn’t just a brand—it’s a badge of style, history, and authenticity. Whether you’re drawn to its sports heritage, connection to British subcultures, or the timeless design, there’s something for everyone.

So, if you haven’t already, it’s time to get yourself a piece of history. Come into Ray Rickburn and try a polo on for yourself. We’ve got a carefully curated selection of Fred Perry pieces waiting for you. Once you put one on, you’ll see why this brand has stood the test of time.