Reigning Champ, built to last
When it comes to mastering the art of elevated basics, few brands do it better than Reigning Champ. This local Canadian label has built a cult following among athletes, streetwear aficionados, and style-conscious men who appreciate premium craftsmanship without all the flash. Known for its meticulously designed essentials and minimalist aesthetic, Reigning Champ blends performance and comfort, creating pieces that feel as good as they look.
Reigning Champ was founded in 2007 in Vancouver, British Columbia, a hub for athleisure and sportswear design, with a clear mission: to create high-quality athletic wear that values craftsmanship over hype. The brand was born out of CYC Design Corporation, the same manufacturing powerhouse behind the inception of Supreme and wings+horns. With that pedigree behind them, it’s no surprise that Reigning Champ quickly established itself as a leader in premium Men's sportswear.
From the start, they have set out to perfect the basics—hoodies, sweatpants, and tees, the true heroes of activewear. They weren’t just striving for comfort, they were pushing to create pieces that last and feel good to wear. It wasn’t about flashy logos or fast fashion trends. Instead, the brand focused on impeccable construction, timeless design, and the kind of durability that makes you reach for the same hoodie year after year.
Respect the details
Reigning Champ lives by the philosophy "Respect the Details." This means every stitch, fabric choice, and cut is made with intention. Their signature midweight terry fabric? It’s engineered to be soft yet structured, warm yet breathable. Their hand-finished seams? Designed for durability and comfort. Even the silhouettes—slightly relaxed but never sloppy—are the result of a meticulous design process that prioritizes both movement and style that never disappoints.
The brand’s approach is simple: take classic athletic staples and refine them to perfection. The result is a collection of pieces that feel just as at home in the gym as they do on the street. It’s the uniform for the guy who values quality over quantity, who wants to look put together without trying too hard.
sustainable by nature
In a world where sustainability has become a marketing gimmick, Reigning Champ is putting in the work and it shows. The brand is committed to responsible production, using organic cotton and recycled materials whenever possible. Sustainability isn’t just about the fabrics—it’s also about the longevity and quality of the product. Fast fashion is disposable by nature, but Reigning Champ pieces are made to withstand years of wear, reducing the need for constant replacement. Their timeless and minimalist designs ensure that as much as they are durable, their appeal is just as enduring.
Building a cult following
There is a reason Reigning Champ has such a loyal following. The brand has mastered the art of premium basics—pieces that feel incredible the moment you put them on and get better with age. Whether you’re throwing on a heavyweight fleece hoodie for a crisp morning run or layering a classic T-shirt under a blazer for a night out, Reigning Champ pieces always deliver on comfort while never sacrificing style.
Beyond that, it’s the versatility that makes the brand a staple. You can dress the pieces up or down, mix it into any wardrobe, and always feel put together. It’s subtle, sophisticated, and undeniably cool. No unnecessary details—just exceptionally well-made clothes that speak for themselves.
Reigning Champ offers more than just activewear and has expanded into elevated basics to wear "off the court." From durable water-repellent overcoats to more formal wool and cashmere coats and trousers, Reigning Champ offers a wide range of options for any lifestyle requirements.
We're not the only ones who have noticed the transcendence of Reigning Champ. It's versatility and timeless designs have followers among A-list celebrities and athletes alike. Ryan Reynolds, known for his laid back approach to dressing, said he is "obsessed" with Reigning Champ hoodies. When Reynolds finds something he loves, he "sticks with it"—valuing quality, durability, and timeless appeal over fleeting trends. Reigning Champ delivers on that philosophy, crafting pieces designed to stand the test of time.
If you’re ready to experience the quality of Reigning Champ for yourself, come into Ray Rickburn and check out the brand's latest selection as well as season staples. Whether you’re looking for your new favourite hoodie, the perfect everyday tee, a polo or a full set of essentials built to last, we’ve got you covered.