ag denim, where Timeless Craftsmanship Meets Modern Innovation
When it comes to premium denim, AG Jeans has carved out a reputation for blending classic craftsmanship with cutting-edge innovation. Known for its superior fit, high-quality fabrics, and sustainable production practices—its roots run deep in the world of denim.
The brand was founded in 2000 by Adriano Goldschmied, an iconic figure in the denim industry, and Yul Ku, a pioneer in premium denim manufacturing. Goldschmied, often referred to as the “Godfather of Denim,” had already revolutionized the industry through his work with Diesel, Replay, and Goldsign before teaming up with Ku, whose expertise in textile production and craftsmanship was unmatched. Together, they set out to create a brand that merged European sophistication with California’s laid-back aesthetic.
AG remains in the hands of the Ku family, solidifying its reputation as a leader in high-end denim. With meticulous attention to detail and a commitment to innovation, they quickly became synonymous with premium jeans that not only look great but feel incredible to wear.
AG is known for its commitment to three key principles: fit, fabric, and finish. Each pair of jeans is designed with precision, ensuring a tailored fit that moves with the body. The brand sources high-quality denim and employs advanced fabric treatments to achieve a signature softness, durability, and just the right amount of stretch. Whether you're looking for a slim, straight, or relaxed fit, AG offers silhouettes that cater to different styles while maintaining a refined, modern edge.
One of the standout features in their production is the meticulous wash processes the denim goes through. The brand has mastered the art of distressing, creating jeans with authentic, lived-in looks that don’t compromise on comfort. From dark, raw denim to perfectly faded vintage washes, AG's finishing process gives each pair unique character.
vertically integrated and eco-inspired
Beyond style and craftsmanship, AG is at the forefront of sustainability in the denim industry. The company has invested in eco-friendly production techniques, reducing water consumption and waste through innovative washing and dyeing methods. Their factories utilize state-of-the-art machinery to cut fabrics in the most efficient way possible, reducing the amount of unused fabric left after the process. Of the fabric they do have left, they compact it down and use it to produce work gloves, insulation and padding for new cars.
In 2010, the company introduced Ozone technology to replace the traditional washing and dry-cleaning processes that typically help fade denim. These new processes avoid the use of harsh chemicals which, in turn, saves on water usage. Fast forward 7 years and AG installed brand new laser technology in their production to lessen the amount of chemicals needed to create their AG-ed vintage denim.
Their A Good Karma initiative emphasizes responsible sourcing, ethical labor practices, and cleaner manufacturing processes to lessen their environmental impact. By integrating sustainability into every step of production, AG ensures that their jeans aren’t just timeless in design but also in their commitment to the planet.
THE TELLIS PANT
The Tellis Modern Slim Jean is the perfect blend of style, comfort, and edge. Designed for the guy who values a sharp, effortless look, it features a fitted upper block and a tapered leg opening for a sleek, modern silhouette. Crafted from 11 oz. Lead Denim, this jean doesn’t just look premium—it feels it. Soft, durable, and built to move with you, it’s the ultimate go-to for guys who want a jean that works as hard as they do.
If you're looking for a more relaxed fit with effortless comfort, AG Jeans offers the Tellis Sud Pant. The modern slim fit combines refined comfort with their best-selling Sueded Stretch Sateen, delivering a luxurious feel and a premium, polished look.
timeless design
AG Jeans isn’t just about great denim—it’s about creating an experience. Every detail, from the stitching to the hardware, is crafted to ensure long-lasting wear. Whether you're dressing up a pair of AG jeans with a blazer or keeping it casual with a tee and sneakers, the versatility of their designs makes them a staple in any man’s wardrobe.
At Ray Rickburn, we believe in brands that stand for quality, craftsmanship, and longevity. That’s why we’re proud to carry AG’s collection of men’s denim. If you’re looking for jeans that combine timeless style with modern innovation, AG is the perfect fit.
Discover AG denim at Ray Rickburn and find your new wardrobe staple.